search engine optimization

"If you don't know the user intent behind the keywords you're optimizing for then you're doing it wrong.  Also, if you are optimizing for keywords vs the needs of the user then you're doifng it wrong."

- Jordan Kasteler

Search Engine Optimization Process

SEO Fundamentals

Maybe you’ve heard a bit about search engine optimization and how important it is for your business online.  Who knows…maybe you’ve even written a meta description or two?

This package is for those just starting to optimize their website for search engines like Google and Bing, but haven’t go much more beyond knowing it is something you should be doing.  Let’s build a proper SEO infrastructure that helps get eyeballs to your business online.


Fundamental Package

  • Buyer persona creation
  • Keyword research
  • Title tags
  • Meta descriptions
  • XML Sitemap Submission
  • txt Configuration
  • Google Analytics Setup
  • Google Search Console Setup/Management
  • Google Business Verification
  • Bing Business Verification
  • Local Directory Submission
  • Content Strategy
  • Canonical Links
  • Header optimization
  • Image optimization
  • Twitter Cards
  • Open Graph
  • Favicon
  • Duplicate Content
  • Broken links

Advanced SEO

So you’ve had some success with SEO.  But your uncle’s cousin or that overseas freelancer just isn’t cutting it anymore.  You understand the value of solid SEO and you’re ready to kick it into second gear.

This package is for those who are looking for a holistic approach to search engine optimization.  You’re looking for a team to help grow your website’s organic traffic, but maybe you’re not quite ready to bring them in house.  Let’s take your website traffic to the next level.


Advanced Package

  • KPI Determination
  • Backlinking
  • Content Strategy
  • Content Calendaring
  • Blog Strategy
  • Blog Planning
  • Crawl Analysis
  • Index bloat
  • Pagination configuration
  • eCommerce
  • URL Optimization
  • Redirects
  • International
  • Technical SEO Suite Optimization
    • Mobile Optimization
    • Semantic Markup / Structured Data
    • SSL
    • AMP
    • Load Time
    • Browser Caching
    • HTTP Requests
    • JS/HTML/CSS Minification
    • Resource optimization


We’re tired of SEO being too complex and coupled with even more complicated pricing structures.  So we let our clients tell us what they want to invest in SEO and we’ll build you a custom package.


Search engine optimization activities do not have an immediate impact on your website, it is something that you should do strategically, consistently, and over a long period of time.  Looking to see results more quickly?  Invest a bit more. 


In an effort for transparency: We do have a minimum of 750/mo to start.  The reason?  Anything less and it is difficult to achieve a good result no matter who you are…  If we don’t believe we can provide a good result, then we wont work together, simple as that!


Both Packages include:

  • SEO Diagnostic
  • Keyword Research
  • Dedicated Account Manager
  • Dedicated SEO Strategist
  • Weekly email reports
    • KPI’s
  • Monthly Reporting Meeting
    • Report Outline
      • Benchmarks
      • KPIs
      • Site-wide SEO health analysis
      • Organic traffic
      • Page specific performance reports
      • Keyword specific performance reports
      • Recommendations

Preferred SEO Technology Stack

  1. MOZ
  2. Raven SEO
  3. Screaming Frog
  4. SpyFu
  5. Siteliner
  6. KW Finder
  7. Pro Rank Tracker